Creative Portfolio — Est. 2019
Crafting Brands That Move Worlds.
North America × APAC
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As the first major IRL event after OKX launched its "Rewrite the System" campaign, I was requested to deliver an unforgettable event experience that stood out against the hundreds of side events during the 2023 Token 2049 in Singapore.
The event gained great popularity with people lining up outside the venue for standby entry until 10 minutes before closing.
A Gen-Z investment trading app built around a unicorn mascot IP, blending tech-forward aesthetics with playful personality. The visual language is clean and expressive, embodying the brand belief: "Technology, made human."
A comprehensive gaming brand visual design project centered on DOTA2, covering brand identity, visual systems, and campaign materials to create an immersive gaming experience.
Rockbit is a crypto trading app built around a stoic, philosophical aesthetic — pairing classical sculpture imagery with modern financial tools. The visual language draws from ancient wisdom and contemporary crypto culture, creating a premium, contemplative trading experience.
The core trading interface centers around clean data hierarchy — a dashboard showing total portfolio value, market movers, and quick-access wallet actions. Dark backgrounds and green price indicators echo professional trading terminal aesthetics.
The onboarding flow is intentionally minimal — a single email field set against a dark canvas with a glowing accent CTA. Multiple social login options keep the barrier low while maintaining a premium feel.
The referral system uses striking visual metaphors — a glowing amber cube held like a treasure — to make earning rewards feel tangible and aspirational. The receive flow surfaces a clean QR code with one-tap clipboard copy.
A comprehensive brand identity system for JuChain, a Web3 blockchain platform connecting projects, builders, and communities. The visual language is anchored in "Magnificent Blue" — communicating security, momentum, and boundless potential — paired with a playful rabbit mascot, the Jubbit, representing the colony-first community spirit.
The JuChain logomark fuses a chain-link structure with the letters J and U, derived from JUBI (聚币) — "Congregation of Wealth." The system covers horizontal, vertical, standalone, and app icon formats, with clear rules for colour use and co-branding with partners like Uniswap.
The brand palette leads with Magnificent Blue (#143BFF) — energetic, trustworthy, sky-and-ocean blue — supported by Midnight Blue, Crystal Light, and a carefully defined set of secondary accent colours. The primary typeface, Gabarito, is a light-hearted geometric sans with six weights, complemented by HarmonyOS Sans for Chinese-language contexts.
JuChain's mascot system, the Jubbit Colony, embodies the brand's six core values: Resilience, Sensitivity, Agility, Growth, Good Luck, and Prosperity. A set of modular brand shape icons — the Plus (+), Heart (♥), Jubbit, and Chain Mark — serve as expressive, flexible building blocks across all platforms and communications.
The system extends from social content templates and event KVs to physical merchandise — tote bags and t-shirts for community events. A colour-tiered content categorisation framework ensures consistent visual hierarchy across all platforms: Magnificent Blue for major campaigns, Midnight Blue for data, Crystal Light for community content.
